Napoleon Cosmetics' new product, Xiaobai Tube, debuted live on the livestream, with total sales exceeding 13.9 million

Napoleon Cosmetics' new product, Xiaobai Tube, debuted live on the livestream, with total sales exceeding 13.9 million

On April 1, Napoleon Cosmetics’ new white tube sunscreen milk made its debut on live broadcast. Over 30,000 units were sold in the live broadcast room, with total sales exceeding RMB 13.9 million and a cumulative number of viewers exceeding 520,000! Napoleon's small white tube quickly became popular on the entire Internet and achieved excellent sales results.

On April 1, Napoleon Cosmetics’ new white tube sunscreen milk made its debut on live broadcast. Over 30,000 units were sold in the live broadcast room, with total sales exceeding RMB 13.9 million and a cumulative number of viewers exceeding 520,000! Napoleon's small white tube quickly became popular on the entire Internet and achieved excellent sales results.



Napoleon White Tube Sales are Good


The event also invited new guests, including skin care ingredient expert Xiaoben Brant, top skin care blogger on Zhihu, one of the top ten new science bloggers on Weibo in 2019, and well-known science blogger to analyze complex ingredient knowledge and spread easy-to-understand skin care concepts. The live broadcast not only explained in detail the ingredients and technological functions of the product, but also proved the scientific skin care effects of the product through various interesting experiments.



Napoleon White Tube Sales are Good


Napoleon White Sunscreen is a full-band physical sunscreen product. It not only has high sunscreen capabilities of SPF50+ and PA+++, but also innovates physical sunscreen, subverting the sticky, fake white, and mud-rubbing experience of traditional physical sunscreen. It uses patented technology - wrapped zinc oxide, which can effectively block blue light and resist light pollution, while also bringing consumers a better skin experience. Its texture is similar to that of lotion, it is highly fluid, easy to spread on the face, and quickly forms a film to show a matte texture, changing consumers' perception that traditional physical sunscreens have a poor experience. Even some male consumers who don't usually like skin care can adapt to it well.


According to the forecast of China's cosmetics market in 2021, the market size of whitening products will exceed 10 billion. In order to better meet the new demands of female consumers for whitening and anti-aging sunscreens under consumption upgrades, Napoleon Cosmetics has added 3% of niacinamide, which not only provides high sun protection but also effectively inhibits the deposition of melanin on the skin, meeting consumers' demands for diversity and high-end sunscreen products. It also contains three antioxidant ingredients: bisabolol, allantoin and vitamin E, which can better protect the skin barrier from damage and improve the antioxidant capacity.



Napoleon White Tube


In addition, Napoleon's sunscreen has also passed the US FDA certification and international waterproof certification, truly meeting consumers' needs for hard waterproof and sweat-proof summer sunscreen. It does not add any fragrances, oils and gluten, and is suitable for all skin types, and can be used safely on sensitive skin.



Napoleon White Tube


The sales miracle comes from the brand's deep insight into product categories and consumers, its persistent pursuit of the mindset that foundation is king, and its determination to delve deeper into product research and development. The reason why Napoleon Cosmetics’ new product, the Little White Tube, achieved such excellent results in its live debut is inseparable from its brand concept that fits the market and is close to consumers, and more importantly, it is inseparable from the product’s hard-core strength. What are you waiting for? For summer sun protection, Napoleon's little white tube is waiting for you to experience it!


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