Three Grasses and Two Trees, Using Nature to Create Super Product Power

With the upgrading of today's consumption concepts, more people are beginning to pay attention to natural science skin care methods. Sancaoliangmu has followed market trends and timely understood consumer needs. In 2020, it carried out a new brand reshaping and took "natural science skin care" as its brand concept.

With the upgrading of today's consumption concepts, more people are beginning to pay attention to natural science skin care methods. Sancaoliangmu has followed market trends and timely understood consumer needs. In 2020, it carried out a new brand reshaping and took "natural science skin care" as its brand concept. Stand on the shoulders of giants, look higher, and use nature to create super product power.

In the "Pure Land" episode of "The Development of a Great Brand" broadcasted on CCTV-1, Three Grasses and Two Trees fully demonstrated to the outside world its beautiful vision of "grass and trees grow, a great country creates and shares" and its down-to-earth and consistent brand original intention.

01/Chinese brands pursuing excellence

Sustainability, health and safety have always been the standards upheld by Sancaoliangmu. On its development path, it has always insisted on empowering the brand with the power of nature, relying on the power of nature and based on the plants in its habitat to continuously develop original pure skin care products. Allow more consumers to experience pure, natural, high-quality products while driving the development of the local green economy.

In order to integrate the concepts of environmental protection, nature and science into the brand itself, Sancaoliangmu's production factory has also started a green and environmentally friendly model and continuously upgraded it. Using the power of the brand to protect the earth's "good complexion" has always been Sancaoliangmu's sincere original intention for environmental protection and public welfare.

Sancaoliangmu has never relied on overwhelming publicity, but has been able to stand out among many cosmetics brands, thanks to the accumulated reputation of the brand itself. From being ignored in the past to being imitated by other brands now, it is enough to prove the brand strength that Sancaoliangmu has accumulated over the years. Although it does not have gorgeous packaging, each product is of conscientious quality and is deeply rooted in the hearts of the people. It is well-deserved to be called "one of the excellent domestic brands."

02/Focus on creating super product power

On April 28, 2020, Sancaoliangmu and Germany's Symrise established a joint laboratory, incorporating the power of science, taking "natural science skin care" as a newly upgraded brand positioning, and combining Germany's top laboratory technology to ensure that every drop of natural essence is used in the most scientific and efficient way. This is also the fundamental reason why Sancaoliangmu's "Clean Land Plan" and "Global Laboratory Plan" go hand in hand.

Symrise Group will also provide more pure raw material support and top technology guarantee for the research and development of Sancaoliangmu products. Based on natural science and safe raw materials, we will jointly study the topics of targeted positioning of skin barrier and precise repair of barrier function, better improve the long-term damage to the skin caused by external exposure sources, and protect the skin barrier ecology.

Behind the combination of the two, we can proudly see the brand concept of Sancaoliangmu that is based on nature and strengthens strategic scientific and technological strength. Collaborate in scientific research and create a better future. While strengthening its brand strength, Sancaoliangmu has also made sufficient preparations for the brand to go global.

In recent years, consumers have become increasingly strict with their standards for skin care brands. Natural, organic and additive-free products are no longer sufficient to meet consumer demand. Standardization while taking into account product efficacy is what consumers need to do most, and it is also the first issue that companies need to consider.

Sancaoliangmu has joined forces with global laboratories to put consumer needs first, and is committed to producing modern ecological products that are industry-leading, with "natural science skin care" as the brand's primary strategic goal. At the same time, the newly upgraded "PPAR repair barrier" concept is used as theoretical support throughout the brand's entire product development.

Just like the red quinoa essence water featured in the "Pure Land" chapter of Three Grasses and Two Trees, the R&D personnel combined the red quinoa that fully absorbs the essence of heaven and earth with the research results of Symrise Laboratory, starting from four dimensions, prevention, protection, activation and repair, to build a PPAR skin-activating ecosystem on people's faces, comprehensively and multi-angle repair the problems caused by damage to the skin's various barriers, and help the skin reach a healthy state.

As a company advocating natural science skin care, Sancaoliangmu has always adhered to its original intention, insisted on the integration of products and ecosystems, advocated harmonious coexistence with nature, used naturally grown plants as the main ingredients, fully utilized the power of active plants, injected nature into the skin, brought pure repair power, and allowed people to experience nature firsthand.

It is this power of nature that gives the Sancaoliangmu brand the confidence it needs no embellishment. The brand has also been adhering to the development concept of "consumption is protection" to give back to nature, actively responding to the Clean Land Project, constantly searching for pristine pure land around the world, deeply exploring the power of plants, and working with WWF to protect the earth's ecology. At the same time, the brand uses the charm of its products to call on more people to participate and protect it together.

With its original aspirations unchanged, Sancaoliangmu has always put its brand philosophy into action, committed to gaining strength from nature, carefully developing purity, helping women return to their true, natural skin condition, so that everyone who immerses themselves in it can feel the peace, power and beauty bestowed by nature, and feel the beauty of nature.

Just like what Sancaoliangmu said in the "Pure Land" chapter: "From Sancaoliangmu to the Pure Land Project, from confident skin to a good complexion of the earth, the beauty of nature is not far away." Following the footsteps of Sancaoliangmu, let us explore nature together. We also have enough confidence that Sancaoliangmu will be able to uphold the brand concept of natural science skin care and forge ahead on the road to becoming the most creative brand in the nation.

The "Pure Land" episode of "Three Grasses and Two Trees" in "The Development of a Great Brand" is currently being broadcast on CCTV-1. Please stay tuned.