W.Lab, a well-known Korean cosmetics brand, saw explosive sales during the Double 11 shopping festival

According to authoritative data, the sales of beauty and skin care products on Double Eleven in 2021 reached 54.7 billion yuan. Among them, the well-known Korean beauty brand W.Lab achieved sales of 13.34 million yuan during Double Eleven in 2021, becoming a national popular beauty brand.

According to authoritative data, the sales of beauty and skin care products on Double Eleven in 2021 reached 54.7 billion yuan. Among them, the well-known Korean beauty brand W.Lab achieved sales of 13.34 million yuan during Double Eleven in 2021, becoming a national popular beauty brand.

W.Lab is a cosmetics brand under Wow Global Co., Ltd. and was founded in Seoul, South Korea in 2013. Since its establishment, W.Lab has never forgotten the original intention of brand development, focusing on the product itself, rejecting gorgeous packaging and adding complex ingredients, and is committed to helping consumers reduce the burden on the skin and create a light, natural and clear face. Since its inception, W.Lab has always adhered to the brand concept of "skin care and beauty, all in one go", deeply insight into consumer needs, based on dermatological theory, combined with biology, botany and other multidisciplinary technologies, to continuously carry out product research and development and technological innovation, and continuously provide consumers with beauty products that meet different skin needs.

So far, the W.Lab brand covers categories such as bare face cream, supermodel liquid foundation, light water sunscreen, isolation primer, setting powder, water and lotion sets, and facial cleansers. In terms of popularity, W.Lab Snow White Bare Face Cream had sales of over 12,000, ranking TOP2 on Tmall’s best-selling imported lotions list; W.Lab Aqua Sunscreen had sales of over 48,000, ranking TOP19 on Tmall’s best-selling imported sunscreen list; W.Lab Pink Primer had sales of over 19,000, ranking TOP20 on Tmall’s best-selling oil-control primer list. Such outstanding results are inseparable from W.Lab's strict requirements on product ingredients. W.Lab always insists on selecting herbal essences and combining makeup and skin care, which is loved by many consumers and recommended by experts.

The core of W.Lab's star product, W.Lab Snow White Cream, is niacinamide, which can effectively reduce dullness and prevent melanin. It can create moist peach skin in 10 seconds. Long-term use can significantly improve skin tone. In addition, W.Lab Snow White Cream also has 12 herbal essences such as aloe vera, rosemary, chamomile, peach, green tea, Centella asiatica, etc., which can nourish the skin while applying makeup, so that the skin can be adequately nourished and cared for.

W.Lab not only has outstanding results in the Chinese mainland market, but is also exported to Taiwan, Malaysia, Singapore, Japan and other places. Not only that, W.Lab was selected as a Korean brand that Chinese consumers should look forward to in 2020, and is expected to be a promising brand to lead 2021.

Today, as a representative brand of Korean beauty products, W.Lab series products can be easily purchased through e-commerce platforms such as Tmall International Korea Direct Purchase. Let's enjoy the charm of Korean beauty together.