From product design to consumer experience, Shemai uses technology to build a new future for the "precision skin care" industry

As people's living standards improve, Chinese women are paying more and more attention to their own "appearance", and more and more Chinese women are beginning to pay attention to skin care. However, many women's skin care is based on "psychological needs" and they buy blindly and consume blindly. They do not "use it indiscriminately" according to their own skin needs and the causes of the problems, wasting a lot of time and energy, but their skin problems are not solved. Therefore, more and more Chinese women have a growing demand for precise and efficient "functional" skin care products, and increasingly hope to fundamentally solve skin problems and achieve beautiful skin.

Shemai is dedicated to solving the problem of blind skin care and recurring skin problems among Chinese women. It has currently solved skin problems for millions of Chinese women through a new skin care model of "selecting products based on skin condition, managing products according to skin condition, and precise skin care." Based on the research on skin epiphysiology and skin nature, combined with external factors such as region, environment, and living habits, Shemai, under the guidance of the "people-oriented" idea, found that the skin condition of Chinese women is very different from that of Western women, and their skin care demands are even more different.

Product development: "Precision" solutions to Chinese women's skin problems

Compared with Western women, Chinese women's skin has a different pigment system. The dendritic tissue of skin melanocytes is longer, which makes it easier to transfer melanin to the skin surface. The overall number of melanin-producing melanosomes is greater, so the skin is more likely to darken and become dull due to UVA exposure. Faced with these "innate" influences, if Chinese women don't want to become "spotted spots" or "yellow-faced women", they must of course rely on whitening products.

In addition, compared with European and American women, although Chinese women's skin is more "anti-aging", the symptoms of aging are mostly concentrated in sagging upper eyelids, crow's feet, sagging cheeks, 川字纹, sagging chin contour, upper lip wrinkles, sagging neck, etc. This difference in aging areas also leads to the tendency of Chinese women to choose anti-aging skin care products, and the demand for anti-aging and firming contour products around the eyes is more urgent. Therefore, Shemai focuses more on solving common skin problems among Chinese women, such as spots, wrinkles, eye bags, dullness, sagging, sensitivity, etc. in product research and development and design.

Technological innovation: driving product upgrades and leading the industry's high-quality development

The beautiful skin of millions of Chinese women is inseparable from the support of products and new technologies of the times. In addition to raw materials, a good product is more supported and guaranteed by innovative technologies. Shemai uses technology to help upgrade product raw materials to "effectiveness" so that the product can achieve maximum effectiveness. The microencapsulation technology allows active and efficient anti-aging nutrients to be injected into the aging layer of the skin, thus overcoming the difficulty of anti-aging products to penetrate the skin. Therefore, if you want to seal the active ingredients in microcapsules and strive to input the active ingredients into the deep layers of the skin without loss to maximize their effectiveness, microencapsulation technology becomes the only choice. The Shemai Balancing Essence is "bi-directionally driven" by raw materials and technology to achieve a balanced skin tone, improve dull skin and redness of the skin caused by external stimuli, and use microencapsulation technology to encapsulate the active and highly effective anti-aging ingredients such as the inhibitory peptide-acetyl hexapeptide-8 in the hair follicles and deliver them to the deepest layer of the skin, ensuring that the effective ingredients of the raw materials are not lost, awakening the vitality of the skin, and effectively assisting in reducing the formation of expression lines by inhibiting the release of neurotransmitters and reducing the skin wrinkles caused by muscle contraction. It deeply blocks inflammatory skin damage and effectively helps more Chinese women to accurately solve the problem of skin anti-aging and truly realize "precision skin care".

In addition, Shemai uses fusion fermentation technology and formula compounding concepts to innovatively develop Shemai Soft Moisturizing Skin Toner, which effectively helps Chinese women increase the moisture content of their skin; it uses anti-photoaging integrated technology and scientific compounding to innovatively develop Shemai 360 Protective Essence Lotion, which creates a skin moisturizing film for Chinese women and repairs the skin with antioxidants; the best technology.

Shemai knows that technology is the foundation of products! In the future, Shemai's "precision skin care" will continue to use innovation to drive the development of core technologies, and use technology to make better products under multiple standards such as safety, efficacy, stability, and compatibility, to maximize product "efficacy", lead the industry towards high-quality development, benefit Chinese women, and open up a new future for "precision skin care" for Chinese women.