Under the wings of Aumi Group, a world-class skincare brand that draws on the strengths of Chinese and French culture - Ou Min Fu

[Press Release] Recently, the third China International Import Expo was held in full swing in Shanghai. This year's CIIE commercial enterprise exhibition has set up six exhibition areas, with nearly 100 countries and thousands of companies/brands participating. Among them, the most dominant consumer product category is none other than beauty and skin care products. As the world's largest exporter of perfumes and skincare products, various French brands also shined at this CIIE. Among them, one that must be mentioned is the world-class skincare brand - Oumin, which was founded in France by the domestic Aumei Group and combines the strengths of Chinese and French cultures.

[Press Release] Recently, the third China International Import Expo was held in full swing in Shanghai. This year's CIIE commercial enterprise exhibition has set up six exhibition areas, with nearly 100 countries and thousands of companies/brands participating. Among them, the most dominant consumer product category is none other than beauty and skin care products. As the world's largest exporter of perfumes and skincare products, various French brands also shined at this CIIE. Among them, one that must be mentioned is the world-class skincare brand - Oumin, which was founded in France by the domestic Aumei Group and combines the strengths of Chinese and French cultures.

On November 5, the Euromin brand was invited to participate in the "Choose France - French Recovery Plan" seminar hosted by the French Agency for Business and Investment. French Ambassador to China Mr. Laurent Bili and Minister-Counselor for Economic Affairs of the French Embassy in China Mr. Jean-Marc Fenet were also invited to attend and deliver speeches. As an in-depth cooperation enterprise, Oumei Group participated in the seminar. Jia Yunpeng, chairman of Oumei Group, was invited to introduce the development of Oumei Group and OMEX brand and discuss with representatives of relevant participating companies on the subsequent development of excellent French skin care brands in China, the decisive factors of France's attractiveness, and the blueprint for Sino-French business cooperation.

The OMEGA brand was invested and founded by the Aumi Group in France 15 years ago. At the beginning of the brand's establishment, the Aumi Group positioned OMEGA as a world-class brand, rather than just a French brand, from a global perspective. This brand concept and idea was at the forefront of the times 15 years ago and is still at the forefront today. France is indeed in a world-leading position in the skin care industry, not only because it leads the market, but also because its skin care product research and development process has been very complete, procedural and systematic since a very early stage. This undoubtedly played a huge role and helped in the establishment of the Omin Skin brand.

The Omin Skin brand was invited to attend the "Choose France - French Recovery Plan" seminar hosted by the French Business Investment Agency

In the first two years after its launch in France, Euromin was basically only sold in French pharmacies, and its target audience was also European consumers. However, with the development of China's market economy and the rise of the Chinese female consumer market, how to make French skin care products suitable for the skin of Chinese consumers while ensuring the high quality of France has become a major issue for the brand in its subsequent development of new products. After the Euromint brand was launched in China in 2007, it has continuously cooperated with French skincare research and development laboratories to upgrade its product formula based on feedback from Chinese consumers. Benefiting from the independent skin care product R&D laboratory invested and established by the Aumi Group in France in 2010, the Eurominfu brand has since possessed independent R&D capabilities. Over the past 10 years, relying on the tens of millions of euros invested by the Aumi Group in the French laboratory, the R&D capabilities of the Eurominfu brand have also increased day by day, and it currently has its own independent R&D patents. Since 2015, with the increase in overseas sales countries, the Euromind brand has entered its third stage. The product development agenda of the Euromind laboratory has shifted from research and development for Chinese consumers to targeting a wider range of global consumers. The brand positioning has also been upgraded to a functional dermatology laboratory brand that specifically solves urban skin problems.

Aumei Group's R&D laboratory in France

The launch and success of Omin Skin as a world-class skin care brand is not only an achievement of the Aumei Group, but also demonstrates that Chinese entrepreneurs have the ability to integrate world-class technology and regional-level technology to bring excellent products to domestic consumers, daring to be the first in the world. The current development achievements of the OUME Group can not only be summarized as "a Chinese enterprise goes to France". In the eyes of Mr. Jia Yunpeng, Chairman of the OUME Group, the OUME Group is more of a brand that takes the best of both China and France and embodies the two cultures. Mr. Jia Yunpeng said at the roundtable discussion, "We are particularly happy that our French colleagues think this is a French company. The number of employees in the French laboratory of Omi Group is nearly 70 to 80. Chinese colleagues think this is a Chinese company. The founder in France thinks he is a parent of this brand, and I am the other parent of this brand. It is the two of us who have nurtured Omi Skin together and watched it grow step by step."

Mr. Jia Yunpeng, Chairman of Oumei Group, introduces the products of Oumei to Mr. Laurent Bili, French Ambassador to China

As a French dermatological laboratory brand, Euromin has been continuously exploring and deepening targeted dermatological care solutions, and is committed to solving skin problems caused by urbanization. It has successively launched a number of best-selling products including Euromin Skin Soothing Whitening Intensive Spot Removal Essence, Euromin Skin Soothing Natural Sunscreen, and Euromin Skin Safe Repairing Lotion, which are deeply loved by Chinese consumers. Since Ou Min Fu began to expand into the Chinese online market in 2019, Ou Min Fu has achieved great success. Despite the impact of this year's epidemic, OMEN's two flagship products, OMEN Soothing Whitening Intensive Spot Removal Essence and OMEN Soothing Natural Sunscreen, still sold an astonishing number of nearly 200,000 units online respectively. It has a good reputation on major Internet platforms and has become a new brand popular among young urban people.