What is the grade of Za Ji Rui? Introduction to Za Ji Rui brand

Za is a cosmetics brand created for women who pursue confident and vibrant beauty. Za cosmetics' easy and simple skin care steps and makeup concepts can create natural beauty without professional skills. What level is za Ji Rui? Come and take a look with me!

What is the level of za Ji Rui

As a best-selling sub-brand of Japan's Shiseido, za cosmetics is not a mid-to-high-end brand, but a mid-to-low-end brand. Although za is not as high-end as other brands, it is loved by users for its diversified products, fast, effective, safe and reliable, as well as simple steps.

Za Ji Rui Brand Introduction

Za Ji Rui is a beauty brand under Japan's Shiseido and is deeply loved by young women aged 18-21. For more than 20 years since its launch, Za has brought trendy beauty products that better suit the skin characteristics of Asian beauty lovers. Currently, simple-to-use, affordable and easy-to-use products have been released in mainland China, Taiwan, Hong Kong, Singapore and other places, covering a variety of beauty products such as pre-makeup, foundation, eyes and lips, and after-makeup.

Za Ji Rui Brand Story

Amanda is very capable, Betty is cute, Cici is keen on sweetness, and Zora tries various styles, from A to Z, every girl is exploring her own makeup style. Za, starts experimentation with simplicity, expresses true colors with purity, releases her heart with dexterity, and inspires and stimulates, becoming the closest travel companion on the road of makeup, accompanying AZ girls to start from simplicity and reverse the makeup inspiration of ZA. Za, add some ingenuity to simplicity.

Za Ji Rui brand declaration

I embarked on the journey of makeup, hoping to use makeup to portray a better self. I kept moving forward and trying things along the way. I didn’t need anyone to show me the way, I just let curiosity drive my steps. The simple design, basic colors, flexible matching, and the little tricks hidden in the product stimulate my curiosity to move forward step by step. Bring inspiration to simple decoration, and make ordinary things unique. The purer me has broader and infinite possibilities.