The makeup trend is going viral, leading the Z generation's national skincare trend

From November 28 to November 29, 2020, Douyin's blockbuster marketing IP "Douyin Yuechao Zhizao" was grandly opened at the BIG Haizhu Bay Art Park in Guangzhou. The freeze-dried powder brand for young people - "Saizhuang" made a stunning appearance, showing its technological strength and national trend heritage to the fullest, attracting the attention of many young Generation Z.

From November 28 to November 29, 2020, Douyin's blockbuster marketing IP "Douyin Yuechao Zhizao" was grandly opened at the BIG Haizhu Bay Art Park in Guangzhou. The freeze-dried powder brand for young people - "Saizhuang" made a stunning appearance, showing its technological strength and national trend heritage to the fullest, attracting the attention of many young Generation Z.

At the Douin Guangdong Trendy Event venue, Mr. Chen Donghuang, the representative of Generation Z and Chief Operating Officer of Saizhuang, announced the official launch of the Saizhuang Cup. He pointed out that Saizhuang is a brand that pursues technology and youth. The culture of Saizhuang is to inherit the classics, but also emphasizes breaking free from the existing pattern, breaking out and creating. Based on this concept, this competition is themed "Sazhuang Cup: Chinese Makeup Competition". It is hoped that college students can always use their youthful vitality to innovate and create, surpass themselves in breaking through constraints, and through this competition, help improve the professional skills of college graduates, and provide support for college students' high-quality entrepreneurship and employment.

As the first product launched in Saizhuang’s brand upgrade, Saizhuang’s small frozen bottle also performed very well in this event. The specially designed "China Blue" and the new logo image highlight the brand's technological and national trend. The new color scheme of macarons creates its own "new national product" and "new national trend" labels to meet the aesthetic needs of the new generation and is enthusiastically sought after by Internet celebrities.

Saizhuang is a brand of Guangzhou Celera Stem Cell Technology Co., Ltd., focusing on cell research, with strong scientific research capabilities and an excellent doctoral research team. It has a GMPC production workshop and an international standard freeze-dried powder production line, and its product quality is guaranteed. The Saizhuang small frozen bottle inherits the strong scientific research genes of its parent company Celera. It uses 99.9% high-purity blue copper peptide raw materials and aseptic freeze-drying technology at minus 40℃ to solve common skin problems among young people, such as acne, enlarged pores, and water-oil imbalance.

At present, Saizhuang has once again upgraded itself in terms of brand positioning, category expansion, IP creation, etc., backed by its technological strength, communicating with Generation Z in a younger manner, and continuously meeting Generation Z's skin needs.