2021 Tmall Golden Makeup Awards announced, emerging beauty brand Boruimei makes a stunning appearance

2021 Tmall Golden Makeup Awards announced, emerging beauty brand Boruimei makes a stunning appearance

On April 14, 2021, the 7th Tmall Golden Makeup Award New Brand Summit and Awards Ceremony with the theme of "RENEW New World of Beauty" was grandly held in Shanghai. In the ever-changing consumer ecosystem, emerging beauty brands have seized the opportunities of the times and risen rapidly, exploring an unprecedented path for advancement.

On April 14, 2021, the 7th Tmall Golden Makeup Award New Brand Summit and Awards Ceremony with the theme of "RENEW New World of Beauty" was grandly held in Shanghai. In the ever-changing consumer ecosystem, emerging beauty brands have seized the opportunities of the times and risen rapidly, exploring an unprecedented path for advancement.


Tmall Golden Makeup Awards is known as the most authoritative "Oscars of Beauty" and has always attracted much attention in the industry. It is based on the big data of the Tmall platform, and is the result of a comprehensive ranking of real transactions such as massive searches, online interactions, praise rates, trial reports, purchase quantities, service standards, etc. by hundreds of millions of consumers. Given the authenticity of the data source, the Tmall Golden Makeup Award has extremely strong credibility. Being on the list is of course a very valuable achievement for a brand.


Boruimei Setting Spray was shortlisted for the 2021 Tmall Golden Makeup Award


In this list, "Boruimei Backstage Moisturizing Setting Spray" has been shortlisted for the 2021 Tmall Golden Makeup Award for Fashion Makeup due to its extremely high popularity. It is reported that the Boruimei Setting Spray, which is called the "leader in setting makeup" by fans, continues to lead the setting makeup category with its strong reputation of "15 seconds to form a film, 12 hours to set makeup" and its amazing sales performance of "one bottle sold every ten seconds".


The Boruimei Backstage Moisturizing Setting Spray is the first to use the moist and glossy film-forming technology. Just a light spray will quickly adhere to the base makeup and form a thin, elastic, breathable protective film in 15 seconds. It is waterproof and oil-proof and can lock in moisture and fix makeup. At the same time, the setting spray has a customized moisturizing formula for Asian skin, adding rose hydrosol, known as "liquid gold", and hyaluronic acid ingredients. It forms a moisture-locking protective film on the surface of the skin while deeply nourishing the skin base and intensively replenishing water. The ingeniously designed micron pump head sprays 30μm fine mist particles at a nearly 90-degree mist fan, bringing SPA-level soft mist enjoyment to the skin.


Boruimei's setting spray and loose powder won the "OK! Love Awards"


Not long ago, Barry Mei was on the set of OK! At the 2020 "OK! Favorite Awards" hosted by "OK! Wonderful", it won the two major awards of "OK! Annual Love Setting Spray" and "OK! Annual Favorite Loose Powder" with its two major setting star products "Backstage Moisturizing Setting Spray" and "Clear and Flawless Silky Loose Powder", and returned home with a full load. OK! The Zhiai Award is not only an affirmation of the strength of Barami’s products, but also a recognition of Barami’s adherence to the brand concept of “focus, exploration, and momentum”. Barami has demonstrated its hard-core strength and leadership in the makeup field to the public time and time again with its excellent national reputation.





Deeply cultivate the field of makeup and explore the infinite possibilities of technology and makeup


Since the establishment of the brand, Boruimei has insisted on meticulous research and innovation and has always focused on the field of professional makeup. Taking "technological energy" as the center, adhering to the brand concept of "focus, exploration, and kinetic energy", we continuously develop high-efficiency professional makeup products, pouring excellent long-lasting makeup effect and the ultimate skin beauty experience into each professional makeup product, and have won the trust and praise of a large number of consumers. In the past two years, Barami has worked closely with the world's top technology partners to continuously launch high-tech, high-quality, highly effective and high-value products, providing a new "high" but not expensive makeup experience for diverse people around the world.


In this era where new brands are constantly emerging, Boruimei continues to lead industry trends in the field of professional makeup with its keen consumer insights and professional product technology, constantly exploring the infinite possibilities of technology and makeup. We look forward to its even stronger performance in the future!


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