No fear of photoaging, a new and beautiful skin, Shiseido REVITAL series is launched

Zhoushan, April 16, 2021 - Recently, REVITAL (hereinafter referred to as "REVITAL"), a well-known anti-aging skin care brand under Shiseido Group, held a new product launch conference in Zhoushan, Zhejiang, and officially launched the new photo-activating series, bringing consumers a new and upgraded anti-photoaging solution as spring and summer approach.

Zhoushan, April 16, 2021 - Recently, REVITAL (hereinafter referred to as "REVITAL"), a well-known anti-aging skin care brand under Shiseido Group, held a new product launch conference in Zhoushan, Zhejiang, and officially launched the new photo-activating series, bringing consumers a new and upgraded anti-photoaging solution as spring and summer approach.

The press conference was held in five offline venues across the country and was broadcast live on multiple online platforms, inviting consumers from different regions to witness the launch of the Royal Light Revitalizing Series.

Double light-protecting new products to fight against photoaging

As an expert in anti-aging, Yuewei has been constantly exploring the real causes of skin aging. Among them, "photoaging phenomenon" is the latest topic that Yuewei focuses on. Yuewei noticed that in addition to the influence of age factors, visible light exposure has a more serious impact on skin aging. Outdoor travel and prolonged use of computers and mobile phones can cause varying degrees of photoaging to the skin. Long-term accumulation will transform into five major signs of deep skin aging, including dryness, pores, pigmentation, wrinkles, and sagging.

In order to fight against the real nemesis of skin aging, Yuewei has devoted itself to the research and development of a new photoprotective revitalizing series, which includes a full set of care products from essence water, essence lotion to protective essence lotion. It uses the two major features of "double photoprotection" and "double revitalization" to empower the skin, fight against photoaging in multiple directions, and provide a set of anti-photoaging products that can be used day and night.

Two carefully selected light-protecting ingredients use natural power to resist photoaging: Yuewei has added alpine edelweiss extract extracted from the snow-capped mountains of the Alps to its entire product line. Edelwei, known as the "flower of life", can resist all kinds of strong light exposure at high altitudes and effectively isolate the damage caused by light; in addition, Yuewei has also added ectoine from the polar regions to the protective essence lotion. Ectoine, which also grows in extreme environments, has powerful repair capabilities and can provide a sun-blocking shield for the skin.

Two upgraded revitalizing ingredients use technology to improve photoaging: Yuewei has also added heavy-duty anti-aging technology ingredients to its entire new product line. The anti-aging "ace" vitamin A retinol improves dry skin, refines pores, and tightens and revitalizes the skin; while Shiseido's whitening weapons 4MSK and m-tranexamic acid can also inhibit melanin production, lighten spots, and achieve whitening and revitalization.

At present, the "Little Silver Cap" protective essence lotion that was first launched on the market has achieved remarkable market performance. Its superior performance of sun protection and anti-aging in one step, and its comfortable skin feel that turns into water at the touch of a button have also been widely praised by consumers.

National joint release of Yuguang Fuhuo blockbuster launch

To launch the new series, Yuewei held a unique press conference in Zhoushan, Zhejiang. It is worth mentioning that this is also the first time that Yuewei has held a new product launch conference in China.

During the event, Yuewei showed the origin and impact of photoaging to consumers on site, and invited experts from Shiseido (China) Research and Development Center to intuitively demonstrate the powerful effects of the Shiseido PhotoActive series through on-site experiments and skin comparison charts of Japanese consumers after 12 weeks of use. At the same time, Yuewei also presented to the audience the results of the product trials conducted in advance by hundreds of skin care bloggers, and the multi-effect anti-photoaging series of the Light Revitalizing Series was unanimously recognized. Finally, experts from Shiseido’s Education Department gave on-site instructions on how to use the products, and consumers from the five major venues joined together to experience the Shiseido Light Replenishing Series for the first time.

For the press conference, Yuewei also used her ingenuity to create a Time Rings Museum. Through the layout of areas such as photoaging science popularization, product display, SPA experience and 360° time shooting, on-site consumers can deepen their understanding of Yuewei.

Confident and fearless of time, Yuewei coexists with the years

As a high-performance anti-aging brand developed specifically for Asian women, Yuewei has a history of more than 40 years since its inception. It has been widely acclaimed since its birth and has gained an extraordinary reputation in Japan and China.

In 2020, Yuewei officially entered China's offline cosmetics stores, allowing Chinese consumers to get to know the classic series. This spring, Yuewei officially launched the Light Revitalizing Series, and we believe it will become the new generation of anti-aging choice. As Mr. Kentaro Fujiwara, President of Shiseido China and General Manager of Shiseido (China), said in his video speech at the new product launch conference, Shiseido Group has determined its future development strategy to further strengthen its strength in the skin beauty field. Yuewei will also use the Light Revitalizing Series as a new starting point to provide Chinese consumers with newer and better skin beauty products.