Embry Form's "Tribute to Classics" pop-up store lands in Shenzhen, unlocking the secret of elegance

If you were to use a tour to illustrate "elegance", how would you choose? Is it a fashion show or a fashion salon? The answer is far more than that. This time, Embry Form chose to use high-end lingerie that embodies infinite artistry and exquisite craftsmanship to present a tour that interweaves classics and elegance, and to once again spread the beauty of women.

If you were to use a tour to illustrate "elegance", how would you choose? Is it a fashion show or a fashion salon? The answer is far more than that. This time, Embry Form chose to use high-end lingerie that embodies infinite artistry and exquisite craftsmanship to present a tour that interweaves classics and elegance, and to once again spread the beauty of women.

Limited edition: the soul of elegance and classicism

On April 29, the first South China stop of Embry Form's "Tribute to Classics" pop-up store was unveiled in Shenzhen Huaqiang Maoye Tiandi. Under the background of the rose fragrance representing the "flavor of Embry Form", you will see a touch of elegant charm unique to women being released; and the classics are also reproduced in this romantic and fragrant rose scent.

Embry Form International Luxury Designer Collaboration Series - Tribute to COCO and Vintage Lace are the "special guests" of this pop-up store, showcasing the brand's 45 years of high-end lingerie passion. Stella Cadente, who worked as a designer at CHANEL for 16 years, incorporated the classic charm of black and white into the Tribute to COCO series with a distinctive design language, using simple and straightforward black and white contrasting colors and ruffles to outline the body contours, interpreting the timeless black and white Parisian elegance.

Cilia Boes, who worked as a lingerie and swimwear designer for Dior for 10 years, turned her unique romantic sentiment into clothes and collaborated with Embry Form to launch a retro lace series. She selected exquisite lace from France and satin fabric from Italy, ingeniously combining the elegance of French haute couture with Embry Form's exquisite craftsmanship, creating a product that is both beautiful and comfortable. Ivory white is elegant and pure, while nude pink and blue are retro and gorgeous. Walking in the pop-up store, you can feel what Cilia said: "Romance is a kind, spontaneous and charming force. Women wearing Embry Form are particularly in line with this romantic spirit of caring for themselves."

In the center of the pop-up store, a delicate mechanical rose is fascinating, with its petals slowly blooming over time. Under the roses, there is a classic work on display, the result of Embry Form’s 45 years of craftsmanship. 45 years ago, the brand founder, Mr. Zheng Mintai, used a bread machine to "cut" China's first three-dimensional women's underwear. The 688 mold cup, which he personally developed and made purely by hand, has always been loved by female consumers because of its real and natural three-dimensional modeling effect that perfectly fits the body of oriental women. In the pop-up store, 688 and other classic cup molds are displayed one by one. This is the "ultimate secret" of Embry Form in winning the hearts of generations of Chinese women.

When loving yourself becomes the beginning of a lifelong romance, all works created for beauty will be more meaningful.

45 years: Pioneer in green, healthy and fashionable products

Talking about the cooperation with Embry Form, designer Stella said: "Contemporary women express themselves through their clothes. Underwear is private clothing. Every woman is unique. Embry Form's classic cup shape is very suitable for the body characteristics of Asian women." Cilia said: "It is important to be true to yourself in a romantic way. Romanticism is the external manifestation of natural beauty, and Embry Form's cup shape is a kind of gentleness to women's body and mind."

For nearly half a century, under the leadership of brand founder Mr. Zheng Mintai, Embry Form has brought together the top strength of the R&D team to continuously study and improve every detail of underwear, and has applied for 133 patents to date. The production of underwear involves more than fifty steps, and sometimes more than a hundred steps, from fabric pre-shrinkage, cotton bowl molding, hand-cutting, sewing, ironing, packaging to warehousing of finished products. It requires meticulous craftsmanship and accurate accuracy. Embry Form adheres to high-quality product requirements and has strict operating specifications and process indicators for each process. All sewing workers from the first to the last sequence must achieve balanced movements, coordinated working hours, and equal speeds. To ensure product safety, there are strict needle management and metal residue detection.

Behind the almost stringent standards is the ultimate pursuit of consumer experience.

As clothing worn next to the skin, Embry Form has engraved green, healthy and environmental protection into its brand DNA, and continuously upgraded its supply chain to make underwear, a "beautiful business", return to nature. For 45 years, Embry Form has implemented "green fashion" in every detail of the company, not only ensuring the greenness of the products themselves, but also ensuring that every link of production, use and disposal is environmentally friendly and harmless to the human body and the natural environment. Even the planning and construction of industrial parks strictly follow international environmental standards. From top to bottom, we strive to create a natural and sustainable "beauty business".

In the future, Embry Form will continue to deliver an environmentally friendly, natural and sustainable green fashion lifestyle to the new generation of consumers.

From Shanghai to Shenzhen, the national tour of Embry Form’s 45th Anniversary “Tribute to Classics” pop-up store has kicked off. We look forward to your participation in this charming journey of classics and elegance, where you can experience the design secrets of high-end underwear and the timeless elegance.

The long river of time and the starry sky are shining. Embry Form pays tribute to the classics with its co-branded series, praising the eternal elegance of every Embry woman.